Steve Challouma
Steve Challouma

General manager, Birds Eye UK & Ireland

Challouma became GM in January 2020, just before the pandemic struck the UK. Since then, he has presided over the continued growth of the Aunt Bessie’s and Goodfella’s Pizza brands, which were integrated into Birds Eye UK&I in 2019, following their 2018 acquisitions by its parent Nomad Foods.

As a result, in 2020 Birds Eye UK&I reported 50.3% sales growth and 885.1% growth in operating profit.

Challouma has spent more than 25 years in the frozen food industry in sales, category management and marketing roles. He is a passionate advocate for frozen food and sustainability has been a key focus since he became GM.

Since then, the company has successfully launched Birds Eye Green Cuisine in the plant-based food space. It has achieved a 100% MSC-certified fish portfolio and the first SAI Gold level on Peas in Sustainable Agriculture.