Sue Garfitt
Sue Garfitt

Chief executive officer, Alpro

Garfitt joined Alpro in 2014 as commercial director for the UK & Ireland business, going on to become vice-president, customer development, and then CEO.

Under her leadership, Alpro – owned by Danone – has experienced phenomenal growth, moving from being a ‘dairy-free’ brand to leading the fast-growing Plant-Based & Dairy-Free category by some margin.

In 2020 alone, it reported double digit sales growth and boosted operating profit by more than a quarter, publishing Feeding the future with plants – a five-year health and sustainability action plan. In October this year, it continued to safeguard further growth with a £17m investment in its Kettering factory, creating 25 jobs.

Today, the brand is worth £275m, claiming to be bought by at least one in four households across the UK and responsible for driving 70% of all new shoppers into the category.